Our Community Partner, Women in Film San Francisco Bay Area (WIFSFBA), presents a virtual presentation and Q&A on how filmmakers can position their projects for brand funding without compromising creative vision. Producer/Director Lindsay Kent will be joined by branded content consultant and executive producer Gary Freilich for a practical conversation about building mutually beneficial partnerships between creators and brands.
As traditional advertising becomes less effective—especially with younger audiences—brands are increasingly looking for authentic stories, mission alignment, and deeper emotional connection. This session will explore how to identify the “why” behind your project, articulate its audience and impact, and frame your film, series, or media concept as an opportunity for brands to become true storytelling partners rather than passive sponsors.
Participants will leave with a clearer understanding of how to pitch brand-funded projects, what brands are looking for, and how to build partnerships rooted in shared values, audience engagement, and long-term creative potential. The approach draws from the idea that brands can become storytellers and co-creators when their mission aligns with the beliefs and passions of their target audience.
Speakers
Lindsay Kent is an award-winning director and cofounder of Sisters Kent Films, with more than 15 years of experience producing documentary, branded, travel, and cause-driven content. Her work spans streaming, broadcast, live events, and cross-platform campaigns for clients and partners including Hulu, Expedia, National Geographic, Travel Channel, American Express, Four Seasons, and major nonprofit organizations.
Gary Freilich builds partnership and brand-funded content deals that don't fit existing playbooks. As Managing Partner of Wellcrafted Branded Partnerships, he now produces celebrity-driven, semi-scripted, brand-funded content through Ideas First, his model that starts with the creative idea and brings brands in as funders.
Discount Codes
For Students - $10 Code: FRONTIER-Stu
Community Partner WIF Member/Community - $15 Code: FRONTIER-CP